Vote kr aur Haq Jata
PSA Film Campaign
Advertising
Campaign Design
Young voters love to complain, but avoid the one thing that actually gives them power: voting. This project flips the usual preachy tone into a sarcastic, self-aware film campaign that tells Gen Z - “Vote first and Complain like it's your right.” Humour over fear. Relatability over lecturing.
Vote kr aur Haq Jata
Vote kr aur Haq Jata
PSA Film Campaign
Advertising
Campaign Design
PSA Film Campaign
Advertising
Campaign Design
Young voters love to complain, but avoid the one thing that actually gives them power: voting. This project flips the usual preachy tone into a sarcastic, self-aware film campaign that tells Gen Z - “Vote first and Complain like it's your right.” Humour over fear. Relatability over lecturing.
Young voters love to complain, but avoid the one thing that actually gives them power: voting. This project flips the usual preachy tone into a sarcastic, self-aware film campaign that tells Gen Z - “Vote first and Complain like it's your right.” Humour over fear. Relatability over lecturing.
Client
Client
Personal
Personal
Personal
Services
Services
Advertising Campaign design
Advertising Campaign design
Advertising Campaign design
Industries
Industries
Advertising
Advertising
Advertising
Date
Date
Nov 2025
Nov 2025
Nov 2025
The Real Issue
The Real Issue
The Real Issue
Citizens especially young, issue-driven voters feel like they are sitting in the back seat of a bus, blaming the driver (Government) for every pothole. They are frustrated and feel powerless because they believe the issues that impact their daily lives (jobs, environment, local infrastructure) are out of reach.
Citizens especially young, issue-driven voters feel like they are sitting in the back seat of a bus, blaming the driver (Government) for every pothole. They are frustrated and feel powerless because they believe the issues that impact their daily lives (jobs, environment, local infrastructure) are out of reach.
Low Voter turnout
ECI Campaigns
Low Voter turnout
ECI Campaigns
Low Voter turnout
ECI Campaigns
In 2024, barely 35% of 18–19-year-olds even registered to vote, and while ECI campaigns do a solid job of teaching the process, they don’t actually spark the emotional motivation young people need. Most young adults end up complaining loudly but acting rarely. Gen Z doesn’t connect with lectures or moralising; they respond to honesty, humour, relatability, and cultural language.
In 2024, barely 35% of 18–19-year-olds even registered to vote, and while ECI campaigns do a solid job of teaching the process, they don’t actually spark the emotional motivation young people need. Most young adults end up complaining loudly but acting rarely. Gen Z doesn’t connect with lectures or moralising; they respond to honesty, humour, relatability, and cultural language.
Strategy
Concept
Strategy
Concept
Strategy
Concept
Use sarcasm + cinematic storytelling + everyday frustrations to show one truth:
You can crib about the system only if you participate in it.
The line Vote Kar Aur Haq Jata becomes our anchor.
We created a series of short PSA films where young characters bring ridiculously dramatic complaints to government.
Humour becomes the hook.
Voting becomes the takeaway.
Use sarcasm + cinematic storytelling + everyday frustrations to show one truth:
You can crib about the system only if you participate in it.
The line Vote Kar Aur Haq Jata becomes our anchor.
We created a series of short PSA films where young characters bring ridiculously dramatic complaints to government.
Humour becomes the hook.
Voting becomes the takeaway.
Draft-Script
Script-Storyboard
Draft-Script
Script-Storyboard
Draft-Script
Script-Storyboard
Final Films
Let's watch
Final Films
Let's watch
Final Films
Let's watch
Film credits
Film credits
Film credits
Ad-Film 1:
Director
Sumit Gawari
Narrator
Dhawal Chandra
Written by
Sumit Gawari
Gen Z guy
Atharva Sawale
Policeman
Mininath Jagtap
Cinematography
Sumit Gawari
Edited by
Sumit Gawari
Ad-Film 2:
Director
Sumit Gawari
Narrator
Dhawal Chandra
Written by
Sumit Gawari
Gen Z guy
Hitesh Bhole
Income tax officer
Dhawal Chandra
Cinematography
Atharva Sawale
Edited by