SOAM
STRATEGY
NAMING
IDENTITY
BRANDING
Imagery
SOAM is a beauty and wellness brand that understands the ever-changing needs of a woman's skin during her menstrual cycle and beyond. It’s more than skincare—it’s support, anytime, anywhere. A digital companion, SOAM keeps your skin and confidence in check, whether you’re powering through a workday, traveling, or taking a self-care break. Effortless. Seamless. Always by your side.
SOAM
SOAM
STRATEGY
NAMING
IDENTITY
BRANDING
Imagery
STRATEGY
NAMING
IDENTITY
BRANDING
Imagery
SOAM is a beauty and wellness brand that understands the ever-changing needs of a woman's skin during her menstrual cycle and beyond. It’s more than skincare—it’s support, anytime, anywhere. A digital companion, SOAM keeps your skin and confidence in check, whether you’re powering through a workday, traveling, or taking a self-care break. Effortless. Seamless. Always by your side.
SOAM is a beauty and wellness brand that understands the ever-changing needs of a woman's skin during her menstrual cycle and beyond. It’s more than skincare—it’s support, anytime, anywhere. A digital companion, SOAM keeps your skin and confidence in check, whether you’re powering through a workday, traveling, or taking a self-care break. Effortless. Seamless. Always by your side.
Client
Client
Client
Personal Project
Personal Project
Personal Project
Services
Services
Services
Strategy Development Identity design
Strategy Development Identity design
Strategy Development Identity design
Industries
Industries
Industries
Beauty and wellness
Beauty and wellness
Beauty and wellness
Date
Date
Date
July 2024
July 2024
July 2024
What's in the market?
What's in the market?
What's in the market?
Understanding the market is key—it helps us see where we stand, how we can stand out, and what’s shaping the future. By identifying trends early or adapting them strategically, we ensure SOAM stays ahead while staying true to its purpose.
Understanding the market is key—it helps us see where we stand, how we can stand out, and what’s shaping the future. By identifying trends early or adapting them strategically, we ensure SOAM stays ahead while staying true to its purpose.
Understanding trends
Understanding trends
Understanding trends
What's the gap in the market?
What's the gap in the market?
What's the gap in the market?
"Is there any brand that truly understands and caters to women's skincare needs during their menstrual days?"
This gap in the market led to the creation of SOAM, addressing the overlooked connection between menstrual cycles and skincare. SOAM fills this gap by providing personalized, cycle-aware skincare solutions that adapt to women's changing needs throughout their cycle.
"Is there any brand that truly understands and caters to women's skincare needs during their menstrual days?"
This gap in the market led to the creation of SOAM, addressing the overlooked connection between menstrual cycles and skincare. SOAM fills this gap by providing personalized, cycle-aware skincare solutions that adapt to women's changing needs throughout their cycle.
Who are we talking to?
Who are we talking to?
Who are we talking to?
Primary audience
1. Woman in their menstrual day
Secondary audience
1. Girl facing Menarche
2. Woman going through Menopause
Primary audience
1. Woman in their menstrual day
Secondary audience
1. Girl facing Menarche
2. Woman going through Menopause
Identity Breakdown
The Story Behind the Symbol
Identity Breakdown
The Story Behind the Symbol
Identity Breakdown
The Story Behind the Symbol
SOAM is more than a brand—it’s your understanding buddy. After speaking to women across age groups, I identified five key emotions during menstrual days:
Red- Irritation & Anger | Yellow- Cravings | Purple- Mood Swings | Blue- Sadness | Brown- Laziness
Each of these emotions is represented through flowing lines—symbolizing the unpredictable waves a woman navigates during this time. Yet, amidst the chaos, she remains. The bold dot at the center embodies her resilience, strength, and perseverance.
This is the essence of SOAM’s identity. A brand that doesn’t just acknowledge what she goes through but stands with her, making the journey a little easier, a little lighter.
SOAM is more than a brand—it’s your understanding buddy. After speaking to women across age groups, I identified five key emotions during menstrual days:
Red- Irritation & Anger | Yellow- Cravings | Purple- Mood Swings | Blue- Sadness | Brown- Laziness
Each of these emotions is represented through flowing lines—symbolizing the unpredictable waves a woman navigates during this time. Yet, amidst the chaos, she remains. The bold dot at the center embodies her resilience, strength, and perseverance.
This is the essence of SOAM’s identity. A brand that doesn’t just acknowledge what she goes through but stands with her, making the journey a little easier, a little lighter.
WHat is SOAM?
& why SOAM?
WHat is SOAM?
& why SOAM?
WHat is SOAM?
& why SOAM?
SOAM means moon ('सोम' in Sanskrit), as the moon also goes through its cycle, yet at every stage, it always glows. You might wonder—what about the new moon day? We see it as a fresh start, a new beginning.
SOAM also stands for Simple, Optimal, Accessible, and Modern solutions, perfectly aligning with our motto. And when you say SOAM, it carries the pronunciation of the Sanskrit letter ॐ (Om)—your first step toward balance and harmony.
SOAM means moon ('सोम' in Sanskrit), as the moon also goes through its cycle, yet at every stage, it always glows. You might wonder—what about the new moon day? We see it as a fresh start, a new beginning.
SOAM also stands for Simple, Optimal, Accessible, and Modern solutions, perfectly aligning with our motto. And when you say SOAM, it carries the pronunciation of the Sanskrit letter ॐ (Om)—your first step toward balance and harmony.
UI element, merchandise and more
UI element, merchandise and more
UI element, merchandise and more
