Child Within
Campaign Film
Concept Development
Film Direction
Storyboarding
Child Within is a short, heartfelt film made for ICICI Bank’s Re-Fuel campaign on retirement. Set on a rainy evening, it follows a middle-aged corporate professional who’s so caught up in work that he’s forgotten what it feels like to simply live in the moment. That changes when he meets a young boy, a reflection of his younger self, who invites him to dance in the rain. What begins as hesitation turns into a quiet rediscovery of joy, freedom, and the version of himself he had left behind. The film gently reminds us that retirement isn’t the end of the road, it’s a chance to return to who we really are, to refuel with meaning, curiosity, and childlike wonder.
Child Within
Child Within
Campaign Film
Concept Development
Film Direction
Storyboarding
Campaign Film
Concept Development
Film Direction
Storyboarding
Child Within is a short, heartfelt film made for ICICI Bank’s Re-Fuel campaign on retirement. Set on a rainy evening, it follows a middle-aged corporate professional who’s so caught up in work that he’s forgotten what it feels like to simply live in the moment. That changes when he meets a young boy, a reflection of his younger self, who invites him to dance in the rain. What begins as hesitation turns into a quiet rediscovery of joy, freedom, and the version of himself he had left behind. The film gently reminds us that retirement isn’t the end of the road, it’s a chance to return to who we really are, to refuel with meaning, curiosity, and childlike wonder.
Child Within is a short, heartfelt film made for ICICI Bank’s Re-Fuel campaign on retirement. Set on a rainy evening, it follows a middle-aged corporate professional who’s so caught up in work that he’s forgotten what it feels like to simply live in the moment. That changes when he meets a young boy, a reflection of his younger self, who invites him to dance in the rain. What begins as hesitation turns into a quiet rediscovery of joy, freedom, and the version of himself he had left behind. The film gently reminds us that retirement isn’t the end of the road, it’s a chance to return to who we really are, to refuel with meaning, curiosity, and childlike wonder.
Client
Client
Client
ICICI Bank
ICICI Bank
ICICI Bank
Services
Services
Services
Concept Development Direction
Concept Development Direction
Concept Development Direction
Industries
Industries
Industries
Retirement & Pension Planning
Retirement & Pension Planning
Retirement & Pension Planning
Date
Date
Date
Aug 2024
Aug 2024
Aug 2024
The Purpose
The Purpose
The Purpose
Many individuals, especially those approaching retirement, realize they have spent years focused on work, often at the expense of their own happiness and well-being. As they near retirement, they start to reflect on the carefree, joyful experiences they’ve missed out on and long to reconnect with their true selves.
Many individuals, especially those approaching retirement, realize they have spent years focused on work, often at the expense of their own happiness and well-being. As they near retirement, they start to reflect on the carefree, joyful experiences they’ve missed out on and long to reconnect with their true selves.
Why 'Child Within'
The big Idea
Why 'Child Within'
The big Idea
Why 'Child Within'
The big Idea
The campaign’s core belief is that everyone, especially nearing retirement, deserves a second chance—not to reinvent themselves, but to return to who they truly were. Child Within reflects this beautifully. By bringing back the inner child, the film positions retirement as a beginning filled with emotion, freedom, and self-reconnection.
The story doesn't just serve the campaign - it becomes the campaign.
The campaign’s core belief is that everyone, especially nearing retirement, deserves a second chance—not to reinvent themselves, but to return to who they truly were. Child Within reflects this beautifully. By bringing back the inner child, the film positions retirement as a beginning filled with emotion, freedom, and self-reconnection.
The story doesn't just serve the campaign - it becomes the campaign.
Storyboard to shot
Storyboard to shot
Storyboard to shot
Visual planning
Shot by Thought
Visual planning
Shot by Thought
Visual planning
Shot by Thought
The entire film is set at a rainy traffic junction - a metaphor for life’s pauses and moments of clarity.
Rain symbolizes emotional cleansing and freedom.
The white sedan and gadgets reflect adulthood’s polished isolation.
The boy acts as a living metaphor for innocence, spontaneity, and suppressed joy.
A single 360° shot captures the transformation, subtly shifting the energy from confinement to liberation.
The visual contrast between the sterile corporate interior and the chaotic beauty of rain-soaked children further enhances the film’s emotional depth.
The entire film is set at a rainy traffic junction - a metaphor for life’s pauses and moments of clarity.
Rain symbolizes emotional cleansing and freedom.
The white sedan and gadgets reflect adulthood’s polished isolation.
The boy acts as a living metaphor for innocence, spontaneity, and suppressed joy.
A single 360° shot captures the transformation, subtly shifting the energy from confinement to liberation.
The visual contrast between the sterile corporate interior and the chaotic beauty of rain-soaked children further enhances the film’s emotional depth.
Behind the scenes
Behind the scenes
Behind the scenes
Behind the scenes
Ad film Credits
Ad film Credits
Ad film Credits
Director
Sumit Gawari
Assistant director
Nishant Agarwal
Second Assistant Director
Tanvi Kalase
Producer
Ashita Yadav
Production Assistant
Nishant Agarwal
Prateek Kumar
Script writing
Samiksha Menon
Chandrika Yadav
Script supervisor
Aditi Jadhav
Chandrika Yadav
Cinematographer
Devesh Bargat
Assistant Cinematographer
Atharva Sawale
Hitesh Bhole
Storyboarding
Sumit Gawari
Tanvi Kalse
Devesh Baragat
Main Editor
Atharva Sawale
Assistant Editor
Hitesh Bhole
Lights
Atharva Sawale
Prateek Kumar
Sound Design
Atharva Sawale
Narrated by
Rajat Nagpal
Documentation and BTS
Chandrika Yadav
Shreya Raj
Campaign supervisor
Samiksha Menon
Mentor